Close the loop
Your ad platforms optimize for what you tell them. TapQuality captures every click ID, matches it to every sale, and feeds the signal back — so your algorithms stop guessing and start compounding.
Close the loop
Ad click → Call → Sale → Postback
The closed loop
From ad click to conversion postback — every step tracked, every signal fed back.
Ad click
User clicks your Google, Meta, or Bing ad and lands on your page with a gclid, fbclid, or msclkid attached to the URL.
Ring pool captures
Dynamic number insertion assigns a unique tracking number and captures the click ID, UTM params, landing page, referrer, and device type.
Call + screening
Inbound call arrives on the tracking number. Voice AI qualifies the caller and routes them to the right agent with full context.
Sale happens
Agent closes the deal. Disposition and revenue are reported back via API, email ingestion, or CRM sync.
Postback fires
Conversion event plus revenue is sent back to the ad platform using the original click ID. Server-side, no pixel required.
Algorithms optimize
Google Smart Bidding, Meta CAPI, and Bing UET use this signal to find more buyers like the one who just converted.
Supported platforms
Direct integrations with the ad platforms that matter. Server-side postbacks — no client-side scripts, no data loss.
Google Ads
Search / YouTube / DisplayOffline Conversion Import via gclid. Feed sales data back to Smart Bidding so it optimizes for calls that actually close.
Meta
Facebook / InstagramConversions API (CAPI) via fbclid. Server-side — no pixel required, no browser dependency.
Microsoft / Bing Ads
Offline Conversions via msclkid. Optimize your Bing campaigns for calls that actually sell, not just calls that connect.
TikTok
Events API via ttclid. Attribute call conversions to TikTok campaigns and let their algorithm find more high-intent users.
Custom Webhook
HTTP POST or GET to any URL with macro substitution. Connect TapQuality to any platform, CRM, or internal system.
Ring pools
Dynamic number insertion that captures every signal from ad click to phone call. Every visitor, every session, every conversion — attributed.
Per-session tracking numbers
Every visitor gets a unique phone number on your landing page. No shared numbers, no attribution guesswork.
Full attribution data
Captures gclid, fbclid, msclkid, UTM params, landing page, referrer, device type, and IP geolocation.
Automatic lifecycle
Number assigned on page load, heartbeat keeps it alive while the visitor browses, released after call plus cooldown period.
Pool sizing
Size your pool at peak concurrent visitors multiplied by 1.5. The platform monitors utilization and alerts before you run low.
Disposition ingestion
Three ways to report conversions back to TapQuality. Pick the one that fits your workflow.
API
POST /v1/conversions with call_id, disposition, and revenue. Real-time ingestion with webhook confirmation.
Send a CSV to dispositions@data.tapquality.com. Parsed and matched automatically within minutes.
CRM Sync
Connect Salesforce, HubSpot, or Google Sheets. Auto-match conversions via call ID or phone number plus date.
The money report
Keyword-level call attribution with conversion rates and revenue. The report that makes Google Ads buyers' eyes light up.
| Keyword | Calls | Conv. | Conv Rate | CPA | Revenue |
|---|---|---|---|---|---|
| medicare supplement quotes | 142 | 38 | 26.8% | $42.10 | $15,200 |
| auto insurance dallas | 89 | 24 | 27.0% | $31.40 | $8,600 |
| home services plumber | 67 | 12 | 17.9% | $24.80 | $4,200 |
| Total | 298 | 74 | 24.8% | $37.84 | $28,000 |
Your new growth engine
Close the loop between ad clicks and phone sales. Let Smart Bidding do what it does best — with real revenue data.
Get started