About
Signal from the noise
Every inbound call carries a signal: who is calling, why, and what the call is worth. It is buried in noise: wrong numbers, short calls, callers sold three times this year, calls that ring a floor with no one free to answer. Most call tools were built for the people who sell calls. They count volume. The buyer is left to sort the rest out in a spreadsheet.
TapQuality is built for the buyer. It keeps one record from the ad click to the sale. Our voice agent answers knowing what the caller typed. Partner calls are checked before you bid, your floor is checked before you win, and only calls that last are billed.
Principles
What we hold to
One record
The click, the web form, the tracking number, the voice screen, the transfer and the sale all write to the same record. You can trace any sale back to the visit that earned it.
Speed
Campaign changes reach the bidder within 30 seconds. Dayparts run in 15-minute blocks. Q runs housekeeping every 15 minutes. You react to the day while it is still happening.
Safety
Budget is held before every bid and taken when a call bills. Every charge lands in an append-only ledger. Nothing Q proposes goes live until a person approves it. Phone numbers are masked unless you have the right to see them, and every unmasking is logged.
Origin
Built by a growth engineer who has spent years buying and routing Medicare calls. He got tired of managing bids in spreadsheets, adjusting modifiers by hand, and waiting for end-of-day reports to learn what happened, so he built the platform he wanted.
Buy calls you can explain
Tell us about your call buying operation. We’ll show you how TapQuality changes the workflow.