Pricing
1% of spend.
Telephony at carrier list rates.
TapQuality charges 1% of what you spend on billable calls. Phone numbers and minutes pass through at carrier list rates. No tiers to choose between.
Platform
Spend is the bids you pay on billable calls. Calls that don't bill add nothing to the fee.
- Real-time bidding and pre-bid checks
- Ring pool tracking numbers on your pages
- Campaigns, targeting and budgets
- Reporting, the call log and postbacks
- Partner portal and source invoices
Telephony
US carrier list rates, passed through
Minute rates combine the carrier's call-control and trunk rates. Toll-free inbound varies by calling number. Rates as listed, October 2026.
Worked example
What a month costs
An example buyer. Your bids go to the sources that sent the calls; this is what TapQuality adds on top.
- 1,000 billable calls at an average bid of $35
- 1,200 answered calls, averaging 6 minutes
- 20 local tracking numbers
About 1.7% of spend. The same minutes and numbers on Ringba's Professional plan at list price come to $697, and that plan does not include real-time bidding.
Compare
Published prices, side by side
What each company lists for running your own call numbers.
Swipe to compare →
| Item | TapQuality | Ringba | Invoca |
|---|---|---|---|
| Platform fee | 1% of spend | $147/mo (Business) or $297/mo (Professional) | Not published |
| Real-time bidding | Included | Enterprise plan only, custom price | Not a bidding platform |
| Local number | $1.00/mo | $2–3/mo | Not published |
| Toll-free number | $1.00/mo | $3–4/mo | Not published |
| Local call minutes | $0.0052 in + $0.007 transferred | $0.05–0.055/min | Not published |
| Reported annual cost | — | — | $27,880 median (Vendr) |
Source: Ringba prices from ringba.com/pricing (Business and Professional plans), checked October 27, 2026. Invoca does not publish prices; the median is what buyers report paying per year on Vendr, with a range of $16,500 to $158,503. Other companies can change their prices at any time.
Billing
When a call bills
You pay what you bid
Auctions are first-price and blind. The winning campaign pays its own bid, with no hidden markup on the call.
Only on calls that last
A call bills when it crosses the billable duration you set for the campaign. If you set none, the threshold is 90 seconds. Short calls cost nothing.
Duplicates are free
A caller who already reached you from the same source in the last 30 days does not bill again. Pings you decline, and calls that never arrive, cost nothing.
Ring pool calls
Each placement on your pages has its own price. Set it to zero to track calls only, or set a price that bills once when the call passes your billable time. Calls from outside your footprint or schedule never bill.
Every call has a reason
The call log shows why each call did or did not bill, such as too short or a duplicate. You can check every charge.
Ledger
How your money moves
Budget is held before the bid and taken only when the call bills. The record of every charge can be added to, never edited.
Reserve
Before your campaign bids, the bid amount is held against your budget. A campaign cannot bid money it does not have.
Bill
When the call crosses your billable duration, the charge is written to an append-only ledger, then taken from the budget.
Release
If the call never arrives, ends early, or is a duplicate, the hold is released. Nothing is charged.
FAQ
Questions
- What counts as spend?
- The bids you pay on billable calls. Short calls, duplicates and declined pings are not spend, so they add nothing to the 1% fee either.
- Why pass telephony through at list rates?
- So the phone bill never hides a margin. Numbers and minutes cost what the carrier lists. If the carrier changes its list rates, ours change with them.
- Is voice AI screening included?
- Screening minutes are not in these rates. We quote them separately, based on how many calls you want screened and how long the questions run.
- Who sets the price of a call?
- You do. Set a bid, or set a target CPA and let the bidder work out each bid from your conversion rate and the source. Your campaign never pays more than its bid.
- What happens when my budget runs out?
- Your campaigns stop bidding. Because money is held before each bid, you do not end the day with calls you cannot pay for.
Run the numbers on your own calls
Tell us what you buy and how your floor is set up. We’ll show you what last month would have cost on TapQuality.