Real-time bidding
Win the calls
worth winning
Target customers and design bids with extreme precision, or let Q optimize your bids automatically. Optimize your win rates, and discover hidden opportunities to buy more for less.
SIMULATED CALL FLOW — PING → BID → WIN → QUALIFY → ANSWER → SOLD
Your edge
Fast. Resilient. Secure. Brilliant.
TapQuality doesn't run auctions — it helps you win them. Every feature is designed to give your agency an unfair advantage in real-time call buying.
Fast
Bids execute in under 200ms. Your campaigns react to market conditions in real time — not hours later when the opportunity is gone.
Resilient
99.97% uptime. Redundant infrastructure, automatic failover, zero missed auctions. Your campaigns run whether you're watching or not.
Secure
HIPAA-compliant call handling, encrypted data at rest and in transit, SOC2-aligned controls. Built for regulated verticals from day one.
Brilliant
AI scores every caller before you bid, optimizes your campaigns every 15 minutes, and explains exactly why your CPA moved and what to do about it.
Quality and volume
Bid on qualified calls,
not raw volume
Tightly integrated with an out-of-the-box voice AI screener so you can bid on a target cost per qualified call and watch as the system gets consistently faster. Or use our powerful UI or API to enable your operations team to dial in your performance.
AI predicts caller quality before the auction clears. Bid more on high-intent callers, auto-skip the rest — so every dollar goes toward calls that convert.
Qualify callers with AI before they reach your agents. Verify identity, check eligibility, assess intent — structured data, not transcripts.
Daily caps, hourly pacing, campaign-level budgets. Spend never exceeds what you set. The platform throttles bids automatically when you approach limits.
Every 15 minutes, the platform reviews conversion data and adjusts bids by geo, daypart, and source. Your campaigns get smarter while you sleep.
Built for Medicare
Plan and geo data,
built into the bid
TapQuality integrates Medicare plan data and county-level enrollment data natively. Target by carrier, plan type, and enrollment period — and bid based on where each carrier has the deepest penetration.
County-level targeting
Medicare Advantage plans vary by county. Route callers to agents licensed for plans in their specific county — not just their state.
Enrollment period awareness
Campaigns automatically adjust targeting and bidding based on AEP, OEP, and SEP windows. No manual calendar management.
Carrier penetration data
See where Humana, UnitedHealthcare, Aetna, and others have the most enrollees. Bid up in high-penetration counties, save budget elsewhere.
Your rules or ours
Manual precision. Or set it and forget it.
Every campaign runs in one of two modes. Switch between them at any time — your data carries over.
Manual
Full control over every lever. Set your own bids, modifiers, caps, and filters. The platform executes exactly what you configure.
- CPC or CPA bid strategies
- Geo, daypart, and source modifiers
- Per-campaign budget caps with hourly pacing
- Propensity score thresholds
- Source-level allow/block lists
Autopilot
Set a target — CPA, cost per call, or availability — and the platform optimizes everything else. Bids, modifiers, pacing, and budget allocation adjust automatically every 15 minutes.
- Target CPA — hit your cost-per-acquisition goal
- Target cost per call — control raw call costs
- Target availability — maximize call volume within budget
- Auto bid experiments with rollout on winners
- Budget reallocation toward converting segments
Market intelligence
See what others
can't see
TapQuality gives you visibility into the market that no other platform offers. See where your competitors are bidding, which geos are underpriced, and where your next conversion is most likely to come from.
Watch bids, wins, and losses in real time. See caller signals, clearing prices, and outcomes at the individual call level.
Slice performance by geo, source, daypart, agent, campaign, and propensity band. Every dimension is a first-class filter.
Q explains why your CPA moved, which geos are outperforming, and what to change — with projected impact before you commit.
Every bid, modifier, and budget adjustment is logged with a timestamp. Complete accountability for your team and your partners.
Your best calls are already out there
TapQuality helps you find them, win them, and convert them — faster and cheaper than anything else on the market.
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