Real-time bidding engine
Professional-grade
call buying
Precise bidding controls when you want them. Fully automatic target CPA autopilot when you don't. Transparent first-price auctions, granular analytics, and 99.97% uptime — at a fraction of what legacy platforms charge.
SIMULATED AUCTION FLOW — PING → TARGETING → AI SCREENING → AGENT ROUTING → CONVERSION
Your rules or ours
Manual precision. Or set it and forget it.
Every campaign runs in one of two modes. Switch between them at any time — your data carries over.
Manual
Full control over every lever. Set your own bids, modifiers, caps, and filters. The platform executes exactly what you configure.
- CPC or CPA bid strategies
- Geo, daypart, and source modifiers
- Per-campaign budget caps with hourly pacing
- Propensity score thresholds
- Source-level allow/block lists
Autopilot
Set a target — CPA, cost per call, or availability — and the platform optimizes everything else. Bids, modifiers, pacing, and budget allocation adjust automatically every 15 minutes.
- Target CPA — hit your cost-per-acquisition goal
- Target cost per call — control raw call costs
- Target availability — maximize call volume within budget
- Auto bid experiments with rollout on winners
- Budget reallocation toward converting segments
Auction mechanics
Built for call economics
Every component is designed for the unit economics of inbound phone calls — not impressions, not clicks.
First-price auctions
You bid what you're willing to pay — and that's what you pay when you win. No hidden markups, no opaque clearing logic. Full transparency.
Propensity scoring
AI predicts caller quality before the auction clears. Bid more on high-intent callers, auto-skip the rest.
Pre-auction screening
Voice AI qualifies every caller before you bid. You never pay for a call that doesn't meet your criteria.
< 200ms p99 latency
From ping to winner notification in under 200 milliseconds. The caller never knows an auction happened.
Optimization every 15 min
The platform reviews conversion data continuously and adjusts bids by geo, daypart, and source — automatically.
Budget controls
Daily caps, hourly pacing, campaign-level budgets. Spend never exceeds what you set — the platform throttles bids automatically.
Observability
See everything.
Guess nothing.
Every auction, every bid, every call — logged and queryable in real time. No black boxes, no delayed reports, no mystery spend. You see exactly what happened, why it happened, and what to do about it.
Watch auctions clear in real time. See your bid, the clearing price, caller signals, and outcome — at the individual call level.
Slice performance by geo, source, daypart, agent, campaign, and propensity band. Every dimension is a first-class filter.
Q explains why your CPA moved, which geos are outperforming, and what to change — with projected impact before you commit.
Every bid decision, modifier application, and budget adjustment is logged with a timestamp. Full accountability, always.
Stop buying calls blind
See what you're bidding on, what you're paying, and what's converting — in real time.
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