Platform
One record, from click to policy.
Most call stacks lose the visitor the moment they dial. TapQuality keeps one record of each caller, from the ad click and the web form to the number they dialled, the voice agent, the bid, the sale and the postback. Every part of the platform reads from it.
one record · session 7f3a
- 01
Web
Landing pages, forms, click IDs
- 02
Ring pool
A number leased to each visitor
- 03
Voice AI
Answers knowing what they typed
- 04
Bid and route
Partner auctions, transfers
- 05
Outcome
Sale, billing, postbacks
- 06
Q and Insights
Answers, reports, policies that last
↺ Outcomes from 06 return every hour and attach to the caller’s record.
Six stages
Each stage adds to the same record.
Nothing is copied between tools or matched by hand later. The voice agent, the bidder and the reports all read the same caller.
Web
A visitor lands on your page. Their click ID, UTMs, partner sub-IDs, referrer and device stay with their session, and so do the answers they type into your form.
- Click IDs and UTMs
- Partner sub-IDs
- Form answers
Ring pool
While your call button is on screen, the session leases its own tracking number. It stays theirs while the page is open and goes back to the pool once they leave and the lease runs out.
- One session, one number
- Static fallback line
- Callbacks matched for 30 days
Voice AI
Our voice agent gets the form answers before it speaks, marked unverified, so it confirms them instead of asking again. It never receives the caller’s phone number.
- Your greeting and questions
- ZIP to county mid-call
- Failed transfers retried twice
Bid and route
Partner pings are checked against blocklists, your geo, schedule and caps, and, for EnrollHere queues, live agent availability; callers sent by several partners in 24 hours are flagged. Then a blind first-price auction runs, and a repeat caller from the same source never bills twice in 30 days.
- Winner pays its own bid
- Number held 5 minutes
- Enhanced CPC or Target CPA
Outcome
A call bills only when it passes the billable time you set, 90 seconds by default. Your dialer’s disposition lands on the call even when it comes in late, and a postback tells the source.
- Every call shows why it billed
- Dispositions become conversions
- Postbacks with retries
Q and Insights
Q reads your reports, explains what moved and drafts changes. Buyer Insights joins call data to your dialer, CRM and enrollment records, so you judge sources by the policies that last.
- Nothing live without your yes
- Outcomes return every hour
- Role-scoped reports
A buyer’s day
Three things you do. The record does the rest.
01
Set up campaigns
Choose Enhanced CPC with modifiers for geo, hour, source and audience, or Target CPA. Target by state, county, ZIP, sub-source, any ping field, 15-minute dayparts, or county sets built from CMS plan data.
02
Calls arrive and are checked
Your own pages lease ring pool numbers. Partner pings must pass your rules and your floor before any bid. You pay what you bid, and only for calls that pass your billable time.
03
Q suggests, you decide
The optimizer drafts bid-modifier experiments and scores them with a fixed evaluator. You accept or dismiss each one, and each change lands in your change log.
Controls
The AI drafts. You decide.
TapQuality uses AI to answer calls and to suggest changes. It does not change your bids without a person saying yes.
You approve every change
Q and the optimizer draft. A person accepts or dismisses. Nothing goes live on its own.
A cap on each campaign
Every campaign has a circuit breaker that limits what the AI can spend.
A change log
Every change has an audit trail, so you can see what moved your numbers and put things back.
Billing you can check
Every call shows whether it billed and why, against the billable time you set.
Connects to
Your dialer, your sources, your systems.
Sales come in from your dialer or our API. Outcomes go out to your sources and your own tools.
- EnrollHere
- Partner ping API
- Conversions API
- Webhooks
- Postbacks
- CSV import
- Plan Data MCP
Follow one caller with us.
Tell us how you buy calls today, and we’ll show you the same flow in TapQuality.