Built from scratch
for voice AI
Not a call tracker with features bolted on. TapQuality was engineered as a unified system — bidding, screening, optimization, and attribution in one architecture.
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How it works
Three steps from campaign setup to optimized performance.
Set up campaigns
Configure your bid strategy (CPC or CPA), target geos, set daily budgets, and define source filters. Campaigns go live in minutes.
Calls arrive, auctions execute
When a call hits a ring pool, a second-price auction runs in under 200ms. Your bid competes against other buyers. You only pay $0.01 above the second-highest bid.
AI optimizes continuously
Every 15 minutes, the optimization engine reviews conversion data, adjusts bids by geo, daypart, and source, and reallocates budget toward what converts.
The Architecture
Four layers, one system
Capabilities
Everything you need to buy inbound calls profitably.
Real-Time Bidding
Second-price auctions execute in under 200ms. Transparent clearing prices mean you never overpay. Bid at the call level with full auction visibility.
Campaign Management
CPC and CPA bid strategies with geo targeting, daypart scheduling, and per-source filtering. Granular controls without the complexity.
Propensity Scoring
AI predicts caller quality before the auction clears. Score based on source, geo, time of day, and historical conversion patterns. Bid accordingly.
Auto-Optimization
AI-powered bid experiments run every 15 minutes. The system tests adjustments, measures conversion impact, and rolls out winners automatically.
Ring Pools & Attribution
Dynamic number insertion ties every call to its traffic source. Captures gclid, fbclid, and keyword-level data for full-funnel attribution.
Voice AI Screening
Pre-qualify callers with configurable screening questions before routing. Sentiment analysis and intent detection filter out low-quality calls.
Works with your stack
Ready to see it in action?
Set up your first campaign in minutes. No contracts, no minimums.
Get started