Introducing TapQuality MarketingOS
Put your marketing on autopilot
One platform for Medicare agencies to buy calls from partners in real time, run their own campaigns, and let voice agents qualify and follow up. Every click, call, sale and policy lands on one record, so your bids follow sales, not rings.
An agency-owned Medicare brand runs its sites, calls and follow-up on TapQuality today. Works with EnrollHere sales floors.
MarketingOS
Everything a Medicare agency needs, around one engine
The analytics to measure your funnel, plan and demographic data in every step, frontier voice agents, and the most advanced RTB platform at the core.
Measure your funnel from end to end
Follow every caller from the ad click to the call, the sale and the policy that stuck. Every unbilled call carries its reason, and sales go back to your ad platforms.
Learn moreThe most advanced RTB platform, on your telephony or ours
Partners ping. The AI-native engine checks each caller against your blocklists and your open seats, then bids for you in a blind first-price auction. You pay only for calls that pass your billable time, never twice for a caller from the same source within 30 days.
- < 200 ms platform time per ping
- 30-day duplicate window per source
- Live floor check before every bid
Built into every step
CMS plan performance, star ratings and enrollment, with Census demographics by county and ZIP, shape where you bid, how callers are screened and how you read results.
Learn moreQualify customers, and give them a real Medicare experience
Voice agents answer knowing what the caller typed, confirm eligibility, check their county and hand qualified callers to your licensed agents. They screen; they don’t sell, and they never see the caller’s phone number. Follow-up calls keep customers on the books.
Learn moreYour copilot, or your autopilot
Q watches every campaign around the clock and explains what moved. As a copilot it drafts bid and budget changes for you to approve. On autopilot it makes them itself, within the rules you set.
Learn moreFast, cheap, powerful, and easy to use.
- Fast
- Under 200 ms of platform time per ping. Campaign edits reach the bidder within 30 seconds.
- Cheap
- 1% of what you spend on billable calls. Numbers and minutes at carrier list rates.
- Powerful
- CMS plan and Census data, 40+ ways to rank counties, and checks on every ping before you bid.
- Easy to use
- Ask Q in plain English. We set it up with you, and every change can be rolled back.
Inside the app
Campaigns, pings and Q in one place.
Set bids and budgets, watch each ping get checked, and approve the changes Q drafts. Switch tabs to look around.
| Campaign | Status | Bid | Budget | Conv Rate | CPA | Calls |
|---|---|---|---|---|---|---|
Medicare AEP — FL New to Medicare, form completed, FL | Active | $28.00CPA | $8.3k$12.5k | 14.2% | $42.10 | 198 |
Medicare AEP — TX Dual-eligible (D-SNP), TX metros | Active | $32.00CPA | $9.8k$15.0k | 16.8% | $38.50 | 254 |
Turning 65 — AZ Turning 65, county set from CMS plan data | Active | $30.00CPA | $5.1k$8.0k | 15.3% | $44.80 | 163 |
Medicare AEP — GA Atlanta metro ZIPs, weekday floor hours | Active | $34.00CPA | $6.8k$15.0k | 12.4% | $49.60 | 130 |
Medicare AEP — OH voice test Form callers, voice agent screens first | Learning | $26.00CPA | $1.2k$6.0k | — | $41.20 | 32 |
ILLUSTRATIVE DATA — NOT CUSTOMER RESULTS
Before every bid
Junk calls get stopped at the ping, not found on the invoice
System Architecture
How a call moves through TapQuality
Seven steps from a partner's ping to a sale that shapes your next bid. Each call shows which step it reached, and why it did or didn't bill.
Follow one call from click to salePartner sends caller details
Blocklist, open seat, reping flag
Blind first-price; winner gets a number
Optional voice AI questions
To your queue or phone line
Only past your billable time
Sale feeds your next bid
Partner sends caller details
Blocklist, open seat, reping flag
Blind first-price; winner gets a number
Optional voice AI questions
To your queue or phone line
Only past your billable time
Sale feeds your next bid
Partner sends caller details
Blocklist, open seat, reping flag
Blind first-price; winner gets a number
Optional voice AI questions
To your queue or phone line
Only past your billable time
Sale feeds your next bid
Campaigns
Set it up the way
your floor works
Pick a bid strategy. Target by state, county, ZIP or a county set built from CMS plan data. Match your hours in 15-minute blocks, and choose whether a voice agent screens callers first. Every edit lands in a change log you can roll back.
Bid strategy
Geo
Schedule
Screening
Three ways agencies use it
An agency-owned Medicare brand runs all three on TapQuality today: its sites and funnels, its calls, and its follow-up.
Buy calls from partners
Partners ping, and the engine checks each caller and bids for you in real time. Bid against your live EnrollHere floor and pay only for calls that pass your billable time.
Run your own marketing
Put our tracking numbers on your own sites and funnels. Each visitor’s click and answers ride with the call, and the sale goes back to your ad platforms.
Qualify and follow up
Voice AI screens every caller before the transfer and calls customers back for retention and win-back, so fewer policies slip away.
See it with your own calls
TapQuality imports call exports from Ringba, Convoso and Phonexa, so you can look at your own history, not a demo account.
1% of what you spend on billable calls. Numbers and minutes at carrier list rates.