TapQuality is a business that is built on a culture. It's a culture we've forged for over a decade under several monikers. At it's heart, it is collaborative, data first culture where measurement goes far beyond revenue where we seek to deliver long term value to strong strategic partners.
Why strong partnerships matter.
One of the problems with traditional lead generation is a lack of consistency in the customer experience and a high degree of friction when customers are first introduced to each advertiser. More integrated experiences, built through stronger strategic partnerships, offer consumers more information faster, reduce confusion and repetition, keep consumers focused on a small field of highly targeted offers, and work within the operational constraints of the sales process.
More integrated consumer experiences during the acquisition process also allow consumers to be matched with the right experience faster. We create unique pathways to match differing buyer types, where consumers who would prefer to talk are triaged and connected with a live rep as soon as possible, while DIY'ers are able to access accurate information to make their decision entirely online. All of these customizations require both strong feedback loops and a partnership mentality.